The U-Haul homepage is a key touchpoint for customers, but it lacked a clear overview of upcoming reservations. Users often struggled to find details like pickup time, location, or next steps, and more support calls.

The U-Haul homepage is a key touchpoint for customers, but it lacked a clear overview of upcoming reservations. Users often struggled to find details like pickup time, location, or next steps, and more support calls.

The U-Haul homepage is a key touchpoint for customers, but it lacked a clear overview of upcoming reservations. Users often struggled to find details like pickup time, location, or next steps, and more support calls.

© U-Haul Homepage

© U-Haul Homepage

© U-Haul Homepage

Feel free to reach out for
full access or more details.

Feel free to reach out for
full access or more details.

Feel free to reach out for
full access or more details.

Challenge

By introducing order cards on the homepage, we can provide at-a-glance visibility into active and upcoming reservations. These cards can act as action hubs — surfacing key details, next steps, and quick links — ultimately reducing friction, lowering support requests, and building user confidence from the very first screen.

Solution

  • First design: Grouped by date, but limited space to start the process and lacked scalability.

  • Second design: Added structure, but still missed visual impact and failed to guide attention.

  • Final design: Bold imagery and clear hierarchy made key details easy to spot, act on, and follow.

We developed a flexible framework for Scalable Order Cards, which could adapt not just in content, but in interaction type and business logic. This ensured the system could support multiple services without sacrificing clarity or adding overhead to the team.

Please feel free to reach out for full access or more details.

Challenge

By introducing order cards on the homepage, we can provide at-a-glance visibility into active and upcoming reservations. These cards can act as action hubs — surfacing key details, next steps, and quick links — ultimately reducing friction, lowering support requests, and building user confidence from the very first screen.

Solution

  • First design: Grouped by date, but limited space to start the process and lacked scalability.

  • Second design: Added structure, but still missed visual impact and failed to guide attention.

  • Final design: Bold imagery and clear hierarchy made key details easy to spot, act on, and follow.

We developed a flexible framework for Scalable Order Cards, which could adapt not just in content, but in interaction type and business logic. This ensured the system could support multiple services without sacrificing clarity or adding overhead to the team.

Please feel free to reach out for full access or more details.

Challenge

By introducing order cards on the homepage, we can provide at-a-glance visibility into active and upcoming reservations. These cards can act as action hubs — surfacing key details, next steps, and quick links — ultimately reducing friction, lowering support requests, and building user confidence from the very first screen.

Solution

  • First design: Grouped by date, but limited space to start the process and lacked scalability.

  • Second design: Added structure, but still missed visual impact and failed to guide attention.

  • Final design: Bold imagery and clear hierarchy made key details easy to spot, act on, and follow.

We developed a flexible framework for Scalable Order Cards, which could adapt not just in content, but in interaction type and business logic. This ensured the system could support multiple services without sacrificing clarity or adding overhead to the team.

Please feel free to reach out for full access or more details.

U-Haul Truck Reservation

U-Haul Truck Reservation

U-Haul Truck Reservation